EWS recognizes the pressing need for their friends, family and community members to have access to financial education and the right financial solutions that could help them live better lives and prepare for the future. Their middle–income market was – and still is – largely underserved by the financial services industry in favor of higher income clients. Freedom for Families was the goal because basic financial principles, which empower people to ask the right questions or make better decisions still aren’t often taught in schools.
